Great Customer Service Stories are a Benefit to Your Business

Friends telling friends about their personal customer service experiences is not the only way word gets around anymore. Thanks to the internet and social media, word of mouth has changed dramatically and we routinely see small town stories becoming national headlines overnight. There have been many shared events and even staged marketing campaigns displaying customer service excellence, and responses have amazing for the companies involved. Whether they are marketing campaigns or individual examples of great customer service, it seems clear that people love being witness to a good customer experience story. People share these moments, generating excellent publicity for the companies, which benefits them both in reputation and in customer loyalty.

Therefore, we’ve decided to share some inspiring customer service stories with you. Some of them were staged campaigns and some individual acts of great customer service. Take a cue from these brands and deliver unforgettable customer service that will make your customers your company’s biggest advocates.

As 2016 draws to a close, we’re all busy making projections and goals for the new year. Keeping track of the winning trends and what successful companies are planning for the year ahead is one way to hone your perfect customer service strategy. Take a look at these great customer service examples and how to learn from them to get your customers talking in 2017.